“If you don’t STRATEGY, your strategy to neglect” – Unfortunately, this well worn quote is now the epitaph for many a video job that fell before work commenced pitifully short of the expectations increased.
The lack of appropriate preparation for a commercial production company is rather like setting off on a 100 mile journey in an automobile with a close-empty petrol tank, no Satnav or road map, 2 bare tyres with no roadside cover, to an unknown destination. You are literally REQUESTING to run into difficulties!
… Yes I understand you could call for help in your cell phone, but you get my point?
So, let us consider the following training essentials:
AIMS:: Goal Message and
The first question should be “What precisely might we need this video to reach?” What’s its goal, what’s the message we should convey?…
and most importantly… Who’s our market?
A corporate video should be strong business tool that helps to raise sales revenue, raises brand awareness, or conveys clearly with your market.
You need to have a crystal clear goal. Then the impact of your commercial production company will probably be blunted if not. So, “Perhaps it is about time we had a new video” ISN’T an object. Yes, that video that was old may well be dated or even uncomfortable, but just replacing old for new is not likely inspire your workers or to dazzle your customers.
There are many stories of woe about videos that have left the audience wondering what message will be shared, due to an ill conceived and badly organized storyline.
Begin by making an inventory of the principal points you need to get across. Subsequently develop some detail for each of the principal purposes. Get some input from stakeholders and workers. Your video producer also needs to have the ability to add valuable input signal, so long as you select an experienced professiona.l